@bwashington729: You can add featured content as a post, page, category or an image. You can follow this link to know how to add a featured content.
Alternately, as you have bought Essential Content Types plugin you can add featured content using the plugin. First you will need to create some featured content in the featured content section in the dashboard.
After that you will need to add a short-code to the post or page where you want the display the featured content. Suppose, if you want to display the featured content on homepage you will need add the short-code to the homepage. You can use the following short-code to display upto 10 posts in 3 column layout ordered by title.
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